About

Based in Los Angeles, CA.

I'm a strategist and brand builder who's grown professionally inside organizations while pursuing passion projects that define who I am outside them.

I thrive at the intersection of culture, creativity, and business impact. My path has taken me from Chief of Staff at Red Bull, to product and marketing at FedEx, to founding two consumer brands: Road Worldwide, a cycling apparel company, and Word of Mouth, an oral care startup (still a little under wraps).

I love connecting dots between people, ideas, and markets — turning them into strategies that inspire creative teams and deliver results. At my core, I’m endlessly curious about how people express themselves, the rituals that shape daily life, and how brands can add meaning instead of noise. That curiosity drives me to build strategies that are as thoughtful as they are impactful.