Road Worldwide: Founder
“One must imagine Sisyphus happy.”
The never ending tasks of being a founder - designing cut-and-sew pieces with the RWW proprietary fit, web development, art direction, creative direction, community management, social media management, supply chain… and I love every bit of it.
Alternative apparel
for the Social Cyclist.
Frustration with the high cost of cycling apparel, combined with a desire for tees that fit right on the bike and a belief that experience should never be sacrificed for performance, gave rise to Social Cyclist.
